Services
What are your target customers actually searching for? Are they ready to buy? What are the greatest weaknesses of your competition?
These are just some of the questions I’ll answer in a market analysis – the preliminary research essential to any Search Engine Optimization campaign.
Note: Component reports may be purchased independently at their marginal cost.
You will receive your report within 5 business days. Expedited orders (48 hour delivery time) are made possible with a 50% surcharge.
Let’s pretend that your company is a vendor of high-definition TVs whose goal is to improve online sales.
$1,000
- Which general target terms will provide the highest possible ROI, as well as a cost and time-frame estimate for ranking.
- Is it better to rank for the high-traffic term “televisions” or the low-traffic, specific, action-oriented term “buy tvs online”? Are more buyers searching for “televisions” or “tvs”? Does Google’s algorithm know that these are two words for the same thing?
- An analysis of each competitor’s weaknesses (specific to their ability to rank for these terms).
$1,500
- Long-tail term construction
- What are buyers really searching: “Buy __ online”, “buy __”, “purchase __”? We want to avoid the expense of ranking ecommerce pages for informational terms.
- The exploitable weaknesses of your top competitors presented through long-tail case studies (exploitable weaknesses are largely page-wide, not site-wide).
- By allowing product reviews, you can exceed the content lengths of your competitors and avoid being seen as more duplicate content. This added unique commentary will encourage Google to prioritize your product pages over those of your competitors.
$2,000
- Potential tier 2 assets to achieve horizontal sales funnel consolidation
- What informational terms can we rank for in order to draw searchers into our sales funnel and achieve the highest possible ROI.
